It is apparent that i forgot to post my latest edit on my music video back at the beginning of December, i will post it below as this version includes the lasted filming i did as well as my editing process as i have begun to explore appropriate transitions to help communicate the narrative throughout my video.
This second version is the same video though i had dramatically reduced the saturation on all the clips as i felt something wasn't right in the consistency of lighting and the colours limited the emotion of the narrative.
Tuesday, 19 January 2010
Sigur Ros influence
Again i have taken examples from Sigur Ro's work to help direct my own cd designs. His album covers all successfully communicate individual thoughts and messages using unique methods of presentation. It is clear that the use of photography is common with in his work, relying on outside locations and the realism that it created by this. It is also apparent that distort effects have been used and alteration of lighting; both these effect implies various things, the dark blurred photo suggests mysterious and depth whereas the lightened photograph of naked men running i think exaggerates the energy and humour conveyed from this idea. The other cover is a simple print which is equally as interesting as this black print reveals little about the character features and the lighter silhouette of trees around the subject provide many areas for peoples interpretation to explore. Personally i interpret this as a men lost in a whole new world.
It is apparent that all of these cd's follow similar conventions in that the image is relied on to capture the attention rather than the artists name. This creative edge suggests that the music follows a similar path, which consequently it does.
These are various edits i have made to my most recent mock of the cd cover, each have be edited only by varying the saturation levels. I feel that the change i have made to the text on the last one makes it merge in with the image more than the previous examples, though at the same time it stands out and looks realistic.
I am going to get feed back on these images which will help me come to a conclusion as to which is most preferred and effective.
It is apparent that all of these cd's follow similar conventions in that the image is relied on to capture the attention rather than the artists name. This creative edge suggests that the music follows a similar path, which consequently it does.
These are various edits i have made to my most recent mock of the cd cover, each have be edited only by varying the saturation levels. I feel that the change i have made to the text on the last one makes it merge in with the image more than the previous examples, though at the same time it stands out and looks realistic.
I am going to get feed back on these images which will help me come to a conclusion as to which is most preferred and effective.
Monday, 18 January 2010
Developing cd cover
Since my initial mock of the cd cover i have edited this further in photoshop and applied a non-digetic light source effect that exaggerates the natural lighting in the original picture.
first mock:
The difference between the two i believe is effective as this more powerful light almost implies the same as a spotlight suggesting that the focus is on this character and the highlight provides more energy making the photograph appear more interesting.
second mock:
first mock:
The difference between the two i believe is effective as this more powerful light almost implies the same as a spotlight suggesting that the focus is on this character and the highlight provides more energy making the photograph appear more interesting.
second mock:
Friday, 15 January 2010
audience analysis
Female. 25. musician.
She feels passionate about presenting herself as an individual; this includes her expressive attitude reflected in her unique style and her motivation to be herself and not follow a particular stereotype, consequently she dislikes expensive clothing labels and prefers to shop in unusual vintage shops that she comes across. As a musician she appreciates all genres of music however she isn't a huge fan of heavy music. Her lifetime ambition is to be successful in whatever she pursues though her current ambition is to create music that represents herself and appeals to those with similar views. She produces music because she is inspired by something or feels passionate and not for a specific purpose or audience. Her musical preferences are those similar to herself and those who produce unique music not music intended for a mainstream audience; these often are unsigned bands/artists. Her influence is reliant on modern culture and works by respected artists in industry. Other than music she enjoys socialising and spending time traveling spontaneously around the country.
female. 22. student-business studies. moved from France as a child.
She enjoys city breaks that allow her to fully explore everything available to her as well as providing her with the satisfaction that she is largely independent on herself and can achieve anything she applies herself to. Despite her adventurous personality she dislikes spending holidays orientated around beaches and steers away from the lifestyle that involves clubs. Additionally her interest in music reveals contrasting opinions as she enjoys indie music and going to festivals with friends however dislikes reality tv shows involving music such as xfactor and pop idol as she feels they lack technical aspect of the subject. She is a huge fan of Florance and the machine as well as Oasis therefore favouring the indie genre of music. Her ambition is to make the most of her life and not allow anything to hold her back, however her employment aspiration is to eventually begin her own company and for it to be successful. She idolizes models such as Kate Moss and Seinna Miller as their character is similar to herself. Her interest in fashion may have some influence in these aspects of her life. She religiously watches Sex in the city, regularly goes to the cinema with friends and her favourite channel is MTV and is happy to watch anything they show, including their music.
male. 20. student-visual communication. London.
He shares a large interest with such media based projects for example independent photography and short films. This interest has began to come alive since taking up course in visual communications at university. His other interests involve music, attending a variety of gigs while socialising and often going out to local music venues. However within the media industry he dislikes the concept of appealing to a mainstream audience as he believes this limits the creator to producing something that fully represents the artist rather than providing a large market with a minimal outcome to suit all audiences. This refers to things such as repeating the same ideas, sounds and conventional ideas. His passion for music and film doesn't leave him much room for other activities and consequently has no interest in sports or sequel tv programmes. His ambition in life is to create visual work implying multiple messages making reference to current social topics, and for this work to be accepted in the media industry. Due to his interest in new and unique material he often listens to new and unsigned bands that try to create a new sound. He looks up to respected artists and directors within the industry such as Sigur Ross, Wes Anderson and Quintin Tarrantino.
She feels passionate about presenting herself as an individual; this includes her expressive attitude reflected in her unique style and her motivation to be herself and not follow a particular stereotype, consequently she dislikes expensive clothing labels and prefers to shop in unusual vintage shops that she comes across. As a musician she appreciates all genres of music however she isn't a huge fan of heavy music. Her lifetime ambition is to be successful in whatever she pursues though her current ambition is to create music that represents herself and appeals to those with similar views. She produces music because she is inspired by something or feels passionate and not for a specific purpose or audience. Her musical preferences are those similar to herself and those who produce unique music not music intended for a mainstream audience; these often are unsigned bands/artists. Her influence is reliant on modern culture and works by respected artists in industry. Other than music she enjoys socialising and spending time traveling spontaneously around the country.
female. 22. student-business studies. moved from France as a child.
She enjoys city breaks that allow her to fully explore everything available to her as well as providing her with the satisfaction that she is largely independent on herself and can achieve anything she applies herself to. Despite her adventurous personality she dislikes spending holidays orientated around beaches and steers away from the lifestyle that involves clubs. Additionally her interest in music reveals contrasting opinions as she enjoys indie music and going to festivals with friends however dislikes reality tv shows involving music such as xfactor and pop idol as she feels they lack technical aspect of the subject. She is a huge fan of Florance and the machine as well as Oasis therefore favouring the indie genre of music. Her ambition is to make the most of her life and not allow anything to hold her back, however her employment aspiration is to eventually begin her own company and for it to be successful. She idolizes models such as Kate Moss and Seinna Miller as their character is similar to herself. Her interest in fashion may have some influence in these aspects of her life. She religiously watches Sex in the city, regularly goes to the cinema with friends and her favourite channel is MTV and is happy to watch anything they show, including their music.
male. 20. student-visual communication. London.
He shares a large interest with such media based projects for example independent photography and short films. This interest has began to come alive since taking up course in visual communications at university. His other interests involve music, attending a variety of gigs while socialising and often going out to local music venues. However within the media industry he dislikes the concept of appealing to a mainstream audience as he believes this limits the creator to producing something that fully represents the artist rather than providing a large market with a minimal outcome to suit all audiences. This refers to things such as repeating the same ideas, sounds and conventional ideas. His passion for music and film doesn't leave him much room for other activities and consequently has no interest in sports or sequel tv programmes. His ambition in life is to create visual work implying multiple messages making reference to current social topics, and for this work to be accepted in the media industry. Due to his interest in new and unique material he often listens to new and unsigned bands that try to create a new sound. He looks up to respected artists and directors within the industry such as Sigur Ross, Wes Anderson and Quintin Tarrantino.
genre analysis
General
In what context did you encounter it? (web, film, TV etc)
What influence do you think this context might have had on your interpretation of the text?
To what genre did you initially assign the text?
What is your experience of this genre?
What subject matter and basic themes is the text concerned with?
How typical of the genre is this text in terms of content?
What expectations do you have about texts in this genre?
Have you found any formal generic labels for this particular text (where)?
What generic labels have others given the same text?
Which conventions of the genre do you recognize in the text?
To what extent does this text stretch the conventions of its genre?
Where and why does the text depart from the conventions of the genre?
Which conventions seem more like those of a different genre (and which genre(s))?
What familiar motifs or images are used?
Which of the formal/stylistic techniques employed are typical/untypical of the genre?
What institutional constraints are reflected in the form of the text?
What relationship to 'reality' does the text lay claim to?
Whose realities does it reflect?
What purposes does the genre serve?
In what ways are these purposes embodied in the text?
To what extent did your purposes match these when you engaged with the text?
What ideological assumptions and values seem to be embedded in the text?
What pleasures does this genre offer to you personally?
What pleasures does the text appeal to (and how typical of the genre is this)?
Did you feel 'critical or accepting, resisting or validating, casual or
concentrated, apathetic or motivated' (and why)?
Which elements of the text seemed salient because of your knowledge of the genre?
What predictions about events did your generic identification of the text lead to (and to what extent did these prove accurate)?
What inferences about people and their motivations did your genre identification give rise to (and how far were these confirmed)?
How and why did your interpretation of the text differ from the interpretation of the same text by other people?
Mode of address
What sort of audience was your text aimed at (and how typical was this of the genre)?
How does the text address your classmates?
What sort of person does it assume they are?
What assumptions have you made about their class, age, gender and ethnicity?
What interests does it assume they have?
What relevance does the text actually have for you?
What knowledge does it take for granted?
To what extent do you resemble the 'ideal reader' that the text seeks to position you as?
Are there any notable shifts in the text's mode of address (and if so, what do they involve)?
What responses does the text seem to expect from your audience?
How open to negotiation is their response (are they invited, instructed or coerced to respond in particular ways)?
Is there any penalty for not responding in the expected ways (think in terms of enjoyment for the audience or consequences for the institution)?
To what extent did people find themselves 'reading against the grain' of the text and the genre?
Which attempts to position your audience in this text do they accept, reject or seek to negotiate (and why)?
How closely aligned is the way in which the text addresses you with the way in which the genre positions you (Kress 1988, 107)?
Relationship to other texts
What intertextual references are there in the text you have created (and to what other texts)?
Generically, which other texts does the text you created resemble most closely?
What key features are shared by these texts?
What major differences do you notice between them?
In what context did you encounter it? (web, film, TV etc)
What influence do you think this context might have had on your interpretation of the text?
To what genre did you initially assign the text?
What is your experience of this genre?
What subject matter and basic themes is the text concerned with?
How typical of the genre is this text in terms of content?
What expectations do you have about texts in this genre?
Have you found any formal generic labels for this particular text (where)?
What generic labels have others given the same text?
Which conventions of the genre do you recognize in the text?
To what extent does this text stretch the conventions of its genre?
Where and why does the text depart from the conventions of the genre?
Which conventions seem more like those of a different genre (and which genre(s))?
What familiar motifs or images are used?
Which of the formal/stylistic techniques employed are typical/untypical of the genre?
What institutional constraints are reflected in the form of the text?
What relationship to 'reality' does the text lay claim to?
Whose realities does it reflect?
What purposes does the genre serve?
In what ways are these purposes embodied in the text?
To what extent did your purposes match these when you engaged with the text?
What ideological assumptions and values seem to be embedded in the text?
What pleasures does this genre offer to you personally?
What pleasures does the text appeal to (and how typical of the genre is this)?
Did you feel 'critical or accepting, resisting or validating, casual or
concentrated, apathetic or motivated' (and why)?
Which elements of the text seemed salient because of your knowledge of the genre?
What predictions about events did your generic identification of the text lead to (and to what extent did these prove accurate)?
What inferences about people and their motivations did your genre identification give rise to (and how far were these confirmed)?
How and why did your interpretation of the text differ from the interpretation of the same text by other people?
Mode of address
What sort of audience was your text aimed at (and how typical was this of the genre)?
How does the text address your classmates?
What sort of person does it assume they are?
What assumptions have you made about their class, age, gender and ethnicity?
What interests does it assume they have?
What relevance does the text actually have for you?
What knowledge does it take for granted?
To what extent do you resemble the 'ideal reader' that the text seeks to position you as?
Are there any notable shifts in the text's mode of address (and if so, what do they involve)?
What responses does the text seem to expect from your audience?
How open to negotiation is their response (are they invited, instructed or coerced to respond in particular ways)?
Is there any penalty for not responding in the expected ways (think in terms of enjoyment for the audience or consequences for the institution)?
To what extent did people find themselves 'reading against the grain' of the text and the genre?
Which attempts to position your audience in this text do they accept, reject or seek to negotiate (and why)?
How closely aligned is the way in which the text addresses you with the way in which the genre positions you (Kress 1988, 107)?
Relationship to other texts
What intertextual references are there in the text you have created (and to what other texts)?
Generically, which other texts does the text you created resemble most closely?
What key features are shared by these texts?
What major differences do you notice between them?
Friday, 11 December 2009
Cd cover
Since taking the photo's of Connor in Leicester i have selected various angles that would best suit the cd cover while considering composition rules, such as the golden spiral as shown below in the two examples:
.jpg)
Both of these compositions make the focus the picture begin in the corner and as the flowers petals open out the attention is gradually spread out across the imagine though the beginning of the spiral will always contain the main feature. Below is my first mock up of my cd cover and i have considered this composition within it.
The spiral begins on the guitar as it is the lightest colour against connors black jacket and in the foreground and as the spiral spreads out connor becomes in focus followed by the green back ground.
.jpg)
Both of these compositions make the focus the picture begin in the corner and as the flowers petals open out the attention is gradually spread out across the imagine though the beginning of the spiral will always contain the main feature. Below is my first mock up of my cd cover and i have considered this composition within it.
The spiral begins on the guitar as it is the lightest colour against connors black jacket and in the foreground and as the spiral spreads out connor becomes in focus followed by the green back ground.
Thursday, 10 December 2009
Completed filming and photo shoot
Today I finished filming my new footage that allows me to parallel edit the two ages of Connor so that the narrative appears clearer.
below are the photos that i have taken for the cd digi pack and advert:
below are the photos that i have taken for the cd digi pack and advert:
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