audience analysis

Female. 25. musician.
She feels passionate about presenting herself as an individual; this includes her expressive attitude reflected in her unique style and her motivation to be herself and not follow a particular stereotype, consequently she dislikes expensive clothing labels and prefers to shop in unusual vintage shops that she comes across. As a musician she appreciates all genres of music however she isn't a huge fan of heavy music. Her lifetime ambition is to be successful in whatever she pursues though her current ambition is to create music that represents herself and appeals to those with similar views. She produces music because she is inspired by something or feels passionate and not for a specific purpose or audience. Her musical preferences are those similar to herself and those who produce unique music not music intended for a mainstream audience; these often are unsigned bands/artists. Her influence is reliant on modern culture and works by respected artists in industry. Other than music she enjoys socialising and spending time traveling spontaneously around the country.

female. 22. student-business studies. moved from France as a child.
She enjoys city breaks that allow her to fully explore everything available to her as well as providing her with the satisfaction that she is largely independent on herself and can achieve anything she applies herself to. Despite her adventurous personality she dislikes spending holidays orientated around beaches and steers away from the lifestyle that involves clubs. Additionally her interest in music reveals contrasting opinions as she enjoys indie music and going to festivals with friends however dislikes reality tv shows involving music such as xfactor and pop idol as she feels they lack technical aspect of the subject. She is a huge fan of Florance and the machine as well as Oasis therefore favouring the indie genre of music. Her ambition is to make the most of her life and not allow anything to hold her back, however her employment aspiration is to eventually begin her own company and for it to be successful. She idolizes models such as Kate Moss and Seinna Miller as their character is similar to herself. Her interest in fashion may have some influence in these aspects of her life. She religiously watches Sex in the city, regularly goes to the cinema with friends and her favourite channel is MTV and is happy to watch anything they show, including their music.

male. 20. student-visual communication. London.
He shares a large interest with such media based projects for example independent photography and short films. This interest has began to come alive since taking up course in visual communications at university. His other interests involve music, attending a variety of gigs while socialising and often going out to local music venues. However within the media industry he dislikes the concept of appealing to a mainstream audience as he believes this limits the creator to producing something that fully represents the artist rather than providing a large market with a minimal outcome to suit all audiences. This refers to things such as repeating the same ideas, sounds and conventional ideas. His passion for music and film doesn't leave him much room for other activities and consequently has no interest in sports or sequel tv programmes. His ambition in life is to create visual work implying multiple messages making reference to current social topics, and for this work to be accepted in the media industry. Due to his interest in new and unique material he often listens to new and unsigned bands that try to create a new sound. He looks up to respected artists and directors within the industry such as Sigur Ross, Wes Anderson and Quintin Tarrantino.