As i am in the process of editing my music video i won't post it on the blog until its largely finished. However i will make posts concerning the magazine advert and cd cover. I have already created a post with my initail ideas for a photograph in the background which i will create layers upon it in photoshop to produce the relevant text/information required and layered effects. Since taking my first photograph for this part of the project i have realised that it follows a similar method and energy that is featured in a number of Oasis's albums shown below.
These reflect the urban location/lifestyle and present the band in their truest form as they appear to be performing daily routines such as walking down the road and sat in the lounge. This representation of the band may be a promotional method where the band is represented in a natural form which many people can relate to.
Showing posts with label research. Show all posts
Showing posts with label research. Show all posts
Tuesday, 17 November 2009
Sunday, 27 September 2009
Music video effects
this is the music video by arcade fire for rebellion lies. suggested by Mr Smith i have watched it and taken notes that inspire me and may possibly be effects i try to include in my video. we both feel that this video features similar qualities to Sigur Ros's videos and they consist of narratives and the particular shots and scenes are typical of Sigur Ros. in addition the manipulation of colour throughout the video links to the coral's video for in the morning.
these are only basic notes which i will expand on when i get chance...
exaggerated light. - contrast maximised
fish eye lens
close ups
slow panning
slightly blurred - vintage
long distance shots -walking away
similarly this video features a narrative without including the band however the effects used in this are computer animation making it appear like a cartoon.
again i will comment more on this when i get chance ..
hand held
because of the black and white clothing and digectic lighting from whats meant to be the sun the surrounding colours in the background are easily manipulated by exaggerating the colour levels and adjusting the contrast and saturation of the picture.
these are only basic notes which i will expand on when i get chance...
exaggerated light. - contrast maximised
fish eye lens
close ups
slow panning
slightly blurred - vintage
long distance shots -walking away
similarly this video features a narrative without including the band however the effects used in this are computer animation making it appear like a cartoon.
again i will comment more on this when i get chance ..
hand held
because of the black and white clothing and digectic lighting from whats meant to be the sun the surrounding colours in the background are easily manipulated by exaggerating the colour levels and adjusting the contrast and saturation of the picture.
Tuesday, 15 September 2009
Fat Cat Records
Fat Cat Records is an independent label based in Brighton. It has signed bands from a range of music genres from forms of electronica, post rock, minimal techno, piano compositions and punk-pop. It is most recognised for its discovery of artists such as Sigur Ros, animal collective and the Twilight sad.
In theory i would use this label as my record contract as their background of genres could include my selected band. However its most appealing point is that it is a low budget label bases in England which makes it more realistic.
Below is a poster created for the band 'Drowsy' who belong to Fat Cat Records.
Again this is another poster of a band under Fat Cat Records, the artists are Hilmar Orn Hilmarsson and Sigur Ros.
I have watched this video below and it inspires me greatly.
The effect of the slow motion editing and the specific close ups to exaggerate meaning is incredible.
In theory i would use this label as my record contract as their background of genres could include my selected band. However its most appealing point is that it is a low budget label bases in England which makes it more realistic.
Below is a poster created for the band 'Drowsy' who belong to Fat Cat Records.
Again this is another poster of a band under Fat Cat Records, the artists are Hilmar Orn Hilmarsson and Sigur Ros.
I have watched this video below and it inspires me greatly.
The effect of the slow motion editing and the specific close ups to exaggerate meaning is incredible.
Institution
-The institution I would place my project in would be the low budget record companies. This is because I want to present the band as a raw talent founded by a local company therefore creating the link to the edgy theme throughout my project.
-Unlike the major record companies such as Sony MBG, Warner, Universal music group and EMI this means the record company I chose would not own a 5% of the world market for the sale of the record and music video.
-Most often low budget companies are started and run by major label artist as well as owned by them; for example The Beatles set up Apple Records. However between 1950 and 1960 when this began the major records drowned out all the lower budget companies business.
-Spin offs of these low budget labels are referred to as vanity labels, the aim of these companies is to discover and promote new talent.
-Many low budget companies in the UK signed distribution deals with major labels to reduce the risk of them failing, however independent labels became popular in the 1980’s when the UK indie chart was introduced. (The term ‘indie’ at that time meant a diverse range from punk to reggae).
-If I were to chose a low budget record company to base my work on it would be ‘fat cat records’. This company signs bands ranging from forms of electronica to post rock and indie as well as minimal techno genres.
-Unlike the major record companies such as Sony MBG, Warner, Universal music group and EMI this means the record company I chose would not own a 5% of the world market for the sale of the record and music video.
-Most often low budget companies are started and run by major label artist as well as owned by them; for example The Beatles set up Apple Records. However between 1950 and 1960 when this began the major records drowned out all the lower budget companies business.
-Spin offs of these low budget labels are referred to as vanity labels, the aim of these companies is to discover and promote new talent.
-Many low budget companies in the UK signed distribution deals with major labels to reduce the risk of them failing, however independent labels became popular in the 1980’s when the UK indie chart was introduced. (The term ‘indie’ at that time meant a diverse range from punk to reggae).
-If I were to chose a low budget record company to base my work on it would be ‘fat cat records’. This company signs bands ranging from forms of electronica to post rock and indie as well as minimal techno genres.
Wednesday, 9 September 2009
Magazine advertisement research
i have done the same as i did for the cd covers and gathered a few images from google of advertisements for band albums and gig for inspiration and ideas concerning layout:
Over all i have found that a reoccurring theme in cd cover design is the use of bold bright colours, however it appears that a combination of fewer colour is more effective and follows similar conventions of magazine editing which limits you three colours within the print. These sorts of designs would be appropriate i feel as they represent a spontaneous and creative ethic similar to the band. In addition from these album covers it is apparent that less detail is more effective, simple designs are more appealing to an audience.
Over all i have found that a reoccurring theme in cd cover design is the use of bold bright colours, however it appears that a combination of fewer colour is more effective and follows similar conventions of magazine editing which limits you three colours within the print. These sorts of designs would be appropriate i feel as they represent a spontaneous and creative ethic similar to the band. In addition from these album covers it is apparent that less detail is more effective, simple designs are more appealing to an audience.
Cd cover research
i have searched google images for specific and general cd album covers to gain inspiration, here are some that i have selected:
I have found that magazine adverts range vastly from detail and the media used to create images, however the information included is all the same such as artist/bands name, release date, any tour/gig dates and sometimes logos for companies involved in the production.
I have found that magazine adverts range vastly from detail and the media used to create images, however the information included is all the same such as artist/bands name, release date, any tour/gig dates and sometimes logos for companies involved in the production.
Research
Mr ford's lesson - 30Th June
Today we have watched a variety of short films and music videos ranging from different genres to provide inspiration and successful examples of mainstream media.
-The royal tenenbaums and Rushmore directed by Wes Anderson
These films fall into the genre of comedy; via stereotypical characters the humour is created for all audiences to relate to - for example the main character in Rushmore, a typical teenager who is very intelligent and classified as a 'geek', however the comic spin of his character in the film is that he is cocky and upfront unlike those typical of being labeled as 'geeks' in high school and familiar with getting bullied.
-Jay-z 99 problems video directed by Mark Romanek
This particular music video separates itself from the majority of videos produced due to the stripped down production of and raw culture that is emphasised through the conventions used. For example the black and white contrast of the film links with the urban setting and connotations of the lyrics. In addition the hand held camera filming throughout appearing to be a technique of low budget filming however in this case it creates energy and the fast pace editing allows more scenes to portray what is being said in the lyrics, finally allowing more coverage of different situations that the audience can relate to.
-Aphex Twin come to daddy and Madonna frozen directed by Chris Cunningham
This music video successfully builds tension with both sound and editing. The high pitched non digectic sound is uncomfortable for the viewer but makes it hard not to watch, as the audience you're aware that sterotypical high and low sounds that are prologed means something is going to happen suddenly, therefore gripping the audience attention whilst making them more disturbed the longer it is strung out. Equally the editing compliments the disfuctional atmosphere that the music builds. The movement of the camera is slow allowing all of the setting to be captured and taken in by the audience however this steady action is broken up with flashes and flickering scenes between the transistions of shots, again making it uncomfortable for the viewer to watch.
Today we have watched a variety of short films and music videos ranging from different genres to provide inspiration and successful examples of mainstream media.
-The royal tenenbaums and Rushmore directed by Wes Anderson
These films fall into the genre of comedy; via stereotypical characters the humour is created for all audiences to relate to - for example the main character in Rushmore, a typical teenager who is very intelligent and classified as a 'geek', however the comic spin of his character in the film is that he is cocky and upfront unlike those typical of being labeled as 'geeks' in high school and familiar with getting bullied.
-Jay-z 99 problems video directed by Mark Romanek
This particular music video separates itself from the majority of videos produced due to the stripped down production of and raw culture that is emphasised through the conventions used. For example the black and white contrast of the film links with the urban setting and connotations of the lyrics. In addition the hand held camera filming throughout appearing to be a technique of low budget filming however in this case it creates energy and the fast pace editing allows more scenes to portray what is being said in the lyrics, finally allowing more coverage of different situations that the audience can relate to.
-Aphex Twin come to daddy and Madonna frozen directed by Chris Cunningham
This music video successfully builds tension with both sound and editing. The high pitched non digectic sound is uncomfortable for the viewer but makes it hard not to watch, as the audience you're aware that sterotypical high and low sounds that are prologed means something is going to happen suddenly, therefore gripping the audience attention whilst making them more disturbed the longer it is strung out. Equally the editing compliments the disfuctional atmosphere that the music builds. The movement of the camera is slow allowing all of the setting to be captured and taken in by the audience however this steady action is broken up with flashes and flickering scenes between the transistions of shots, again making it uncomfortable for the viewer to watch.
Music videos
The following are various music videos that i have found on youtube to provide me with inspiration and ideas that i may use within my music video.
The Coral - In The Morning
I have chosen this video due to the abstract editing involved where many shots of the video have been photographed and on top of that acetate has been applied allowing colour to be drawn over the top creating an animated/abstract effect. I like this because it is different to most conventional music videos, the effect of the colouring manipulates the mood and maintains the audiences attention with the fast pace transitions of shots and colouring.
The Kooks - Oh La
This video represents the style and genre of the band the kooks. I like the black and white film as this contribute to the setting and date featured within the music video while aslo reflecting the kooks personal style and persona, in addtion props have been used to create this effect, such as the microphones when playing a set.
Kate Nash - Nicest Thing (Animation)
I have included this video in my research as we found that the animation would be and effective way of capturing the audience as it is original and we could explore different effects during the process.
Red Hot Chili Peppers - Californication
This video shows great example of computer animation where the band members have been transformed into an animated character. The resemblance of this video is of a computer game; the convention of computer animation isn't often used with music videos therefore a gap in the industry. Although an advantage of animation is that it widens audiences as younger fans find it easier to follow and can relate it to cartoons.
The Coral - In The Morning
I have chosen this video due to the abstract editing involved where many shots of the video have been photographed and on top of that acetate has been applied allowing colour to be drawn over the top creating an animated/abstract effect. I like this because it is different to most conventional music videos, the effect of the colouring manipulates the mood and maintains the audiences attention with the fast pace transitions of shots and colouring.
The Kooks - Oh La
This video represents the style and genre of the band the kooks. I like the black and white film as this contribute to the setting and date featured within the music video while aslo reflecting the kooks personal style and persona, in addtion props have been used to create this effect, such as the microphones when playing a set.
Kate Nash - Nicest Thing (Animation)
I have included this video in my research as we found that the animation would be and effective way of capturing the audience as it is original and we could explore different effects during the process.
Red Hot Chili Peppers - Californication
This video shows great example of computer animation where the band members have been transformed into an animated character. The resemblance of this video is of a computer game; the convention of computer animation isn't often used with music videos therefore a gap in the industry. Although an advantage of animation is that it widens audiences as younger fans find it easier to follow and can relate it to cartoons.
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