Institution

-The institution I would place my project in would be the low budget record companies. This is because I want to present the band as a raw talent founded by a local company therefore creating the link to the edgy theme throughout my project.

-Unlike the major record companies such as Sony MBG, Warner, Universal music group and EMI this means the record company I chose would not own a 5% of the world market for the sale of the record and music video.

-Most often low budget companies are started and run by major label artist as well as owned by them; for example The Beatles set up Apple Records. However between 1950 and 1960 when this began the major records drowned out all the lower budget companies business.

-Spin offs of these low budget labels are referred to as vanity labels, the aim of these companies is to discover and promote new talent.

-Many low budget companies in the UK signed distribution deals with major labels to reduce the risk of them failing, however independent labels became popular in the 1980’s when the UK indie chart was introduced. (The term ‘indie’ at that time meant a diverse range from punk to reggae).

-If I were to chose a low budget record company to base my work on it would be ‘fat cat records’. This company signs bands ranging from forms of electronica to post rock and indie as well as minimal techno genres.