Audience theories

Due to research i have learnt about four audience theories; the hypodermic needle theory, the two-step flow, uses and gratifications and the reception theory - three of which are included below and how they relate to my project however i felt the fourth theory didn't apply and so i haven't included it.

Hypodermic needle theory – as the track would be played on radio stations and music videos featured among other artists the public would passively be listening to the track and effortlessly be being exposed to music of all genres introducing the track to other audiences.

Two-step flow – once someone has heard the music passively via the radio or video on the tv/internet it will become a subject of conversation to those who would be interested in it and opinions of the song will be passed on by word of mouth.

Uses and gratifications – the lyrics of the song may appeal to certain audiences that can relate to them as well as people who find them inspirational. For these reasons it give bands the opportunity to give the public what they want to here in the bands unique way.