Vampire Weekend - Postmodern?
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Showing posts with label exam. Show all posts
Showing posts with label exam. Show all posts
Thursday, 21 January 2010
Friday, 15 January 2010
audience analysis
Female. 25. musician.
She feels passionate about presenting herself as an individual; this includes her expressive attitude reflected in her unique style and her motivation to be herself and not follow a particular stereotype, consequently she dislikes expensive clothing labels and prefers to shop in unusual vintage shops that she comes across. As a musician she appreciates all genres of music however she isn't a huge fan of heavy music. Her lifetime ambition is to be successful in whatever she pursues though her current ambition is to create music that represents herself and appeals to those with similar views. She produces music because she is inspired by something or feels passionate and not for a specific purpose or audience. Her musical preferences are those similar to herself and those who produce unique music not music intended for a mainstream audience; these often are unsigned bands/artists. Her influence is reliant on modern culture and works by respected artists in industry. Other than music she enjoys socialising and spending time traveling spontaneously around the country.
female. 22. student-business studies. moved from France as a child.
She enjoys city breaks that allow her to fully explore everything available to her as well as providing her with the satisfaction that she is largely independent on herself and can achieve anything she applies herself to. Despite her adventurous personality she dislikes spending holidays orientated around beaches and steers away from the lifestyle that involves clubs. Additionally her interest in music reveals contrasting opinions as she enjoys indie music and going to festivals with friends however dislikes reality tv shows involving music such as xfactor and pop idol as she feels they lack technical aspect of the subject. She is a huge fan of Florance and the machine as well as Oasis therefore favouring the indie genre of music. Her ambition is to make the most of her life and not allow anything to hold her back, however her employment aspiration is to eventually begin her own company and for it to be successful. She idolizes models such as Kate Moss and Seinna Miller as their character is similar to herself. Her interest in fashion may have some influence in these aspects of her life. She religiously watches Sex in the city, regularly goes to the cinema with friends and her favourite channel is MTV and is happy to watch anything they show, including their music.
male. 20. student-visual communication. London.
He shares a large interest with such media based projects for example independent photography and short films. This interest has began to come alive since taking up course in visual communications at university. His other interests involve music, attending a variety of gigs while socialising and often going out to local music venues. However within the media industry he dislikes the concept of appealing to a mainstream audience as he believes this limits the creator to producing something that fully represents the artist rather than providing a large market with a minimal outcome to suit all audiences. This refers to things such as repeating the same ideas, sounds and conventional ideas. His passion for music and film doesn't leave him much room for other activities and consequently has no interest in sports or sequel tv programmes. His ambition in life is to create visual work implying multiple messages making reference to current social topics, and for this work to be accepted in the media industry. Due to his interest in new and unique material he often listens to new and unsigned bands that try to create a new sound. He looks up to respected artists and directors within the industry such as Sigur Ross, Wes Anderson and Quintin Tarrantino.
She feels passionate about presenting herself as an individual; this includes her expressive attitude reflected in her unique style and her motivation to be herself and not follow a particular stereotype, consequently she dislikes expensive clothing labels and prefers to shop in unusual vintage shops that she comes across. As a musician she appreciates all genres of music however she isn't a huge fan of heavy music. Her lifetime ambition is to be successful in whatever she pursues though her current ambition is to create music that represents herself and appeals to those with similar views. She produces music because she is inspired by something or feels passionate and not for a specific purpose or audience. Her musical preferences are those similar to herself and those who produce unique music not music intended for a mainstream audience; these often are unsigned bands/artists. Her influence is reliant on modern culture and works by respected artists in industry. Other than music she enjoys socialising and spending time traveling spontaneously around the country.
female. 22. student-business studies. moved from France as a child.
She enjoys city breaks that allow her to fully explore everything available to her as well as providing her with the satisfaction that she is largely independent on herself and can achieve anything she applies herself to. Despite her adventurous personality she dislikes spending holidays orientated around beaches and steers away from the lifestyle that involves clubs. Additionally her interest in music reveals contrasting opinions as she enjoys indie music and going to festivals with friends however dislikes reality tv shows involving music such as xfactor and pop idol as she feels they lack technical aspect of the subject. She is a huge fan of Florance and the machine as well as Oasis therefore favouring the indie genre of music. Her ambition is to make the most of her life and not allow anything to hold her back, however her employment aspiration is to eventually begin her own company and for it to be successful. She idolizes models such as Kate Moss and Seinna Miller as their character is similar to herself. Her interest in fashion may have some influence in these aspects of her life. She religiously watches Sex in the city, regularly goes to the cinema with friends and her favourite channel is MTV and is happy to watch anything they show, including their music.
male. 20. student-visual communication. London.
He shares a large interest with such media based projects for example independent photography and short films. This interest has began to come alive since taking up course in visual communications at university. His other interests involve music, attending a variety of gigs while socialising and often going out to local music venues. However within the media industry he dislikes the concept of appealing to a mainstream audience as he believes this limits the creator to producing something that fully represents the artist rather than providing a large market with a minimal outcome to suit all audiences. This refers to things such as repeating the same ideas, sounds and conventional ideas. His passion for music and film doesn't leave him much room for other activities and consequently has no interest in sports or sequel tv programmes. His ambition in life is to create visual work implying multiple messages making reference to current social topics, and for this work to be accepted in the media industry. Due to his interest in new and unique material he often listens to new and unsigned bands that try to create a new sound. He looks up to respected artists and directors within the industry such as Sigur Ross, Wes Anderson and Quintin Tarrantino.
genre analysis
General
In what context did you encounter it? (web, film, TV etc)
What influence do you think this context might have had on your interpretation of the text?
To what genre did you initially assign the text?
What is your experience of this genre?
What subject matter and basic themes is the text concerned with?
How typical of the genre is this text in terms of content?
What expectations do you have about texts in this genre?
Have you found any formal generic labels for this particular text (where)?
What generic labels have others given the same text?
Which conventions of the genre do you recognize in the text?
To what extent does this text stretch the conventions of its genre?
Where and why does the text depart from the conventions of the genre?
Which conventions seem more like those of a different genre (and which genre(s))?
What familiar motifs or images are used?
Which of the formal/stylistic techniques employed are typical/untypical of the genre?
What institutional constraints are reflected in the form of the text?
What relationship to 'reality' does the text lay claim to?
Whose realities does it reflect?
What purposes does the genre serve?
In what ways are these purposes embodied in the text?
To what extent did your purposes match these when you engaged with the text?
What ideological assumptions and values seem to be embedded in the text?
What pleasures does this genre offer to you personally?
What pleasures does the text appeal to (and how typical of the genre is this)?
Did you feel 'critical or accepting, resisting or validating, casual or
concentrated, apathetic or motivated' (and why)?
Which elements of the text seemed salient because of your knowledge of the genre?
What predictions about events did your generic identification of the text lead to (and to what extent did these prove accurate)?
What inferences about people and their motivations did your genre identification give rise to (and how far were these confirmed)?
How and why did your interpretation of the text differ from the interpretation of the same text by other people?
Mode of address
What sort of audience was your text aimed at (and how typical was this of the genre)?
How does the text address your classmates?
What sort of person does it assume they are?
What assumptions have you made about their class, age, gender and ethnicity?
What interests does it assume they have?
What relevance does the text actually have for you?
What knowledge does it take for granted?
To what extent do you resemble the 'ideal reader' that the text seeks to position you as?
Are there any notable shifts in the text's mode of address (and if so, what do they involve)?
What responses does the text seem to expect from your audience?
How open to negotiation is their response (are they invited, instructed or coerced to respond in particular ways)?
Is there any penalty for not responding in the expected ways (think in terms of enjoyment for the audience or consequences for the institution)?
To what extent did people find themselves 'reading against the grain' of the text and the genre?
Which attempts to position your audience in this text do they accept, reject or seek to negotiate (and why)?
How closely aligned is the way in which the text addresses you with the way in which the genre positions you (Kress 1988, 107)?
Relationship to other texts
What intertextual references are there in the text you have created (and to what other texts)?
Generically, which other texts does the text you created resemble most closely?
What key features are shared by these texts?
What major differences do you notice between them?
In what context did you encounter it? (web, film, TV etc)
What influence do you think this context might have had on your interpretation of the text?
To what genre did you initially assign the text?
What is your experience of this genre?
What subject matter and basic themes is the text concerned with?
How typical of the genre is this text in terms of content?
What expectations do you have about texts in this genre?
Have you found any formal generic labels for this particular text (where)?
What generic labels have others given the same text?
Which conventions of the genre do you recognize in the text?
To what extent does this text stretch the conventions of its genre?
Where and why does the text depart from the conventions of the genre?
Which conventions seem more like those of a different genre (and which genre(s))?
What familiar motifs or images are used?
Which of the formal/stylistic techniques employed are typical/untypical of the genre?
What institutional constraints are reflected in the form of the text?
What relationship to 'reality' does the text lay claim to?
Whose realities does it reflect?
What purposes does the genre serve?
In what ways are these purposes embodied in the text?
To what extent did your purposes match these when you engaged with the text?
What ideological assumptions and values seem to be embedded in the text?
What pleasures does this genre offer to you personally?
What pleasures does the text appeal to (and how typical of the genre is this)?
Did you feel 'critical or accepting, resisting or validating, casual or
concentrated, apathetic or motivated' (and why)?
Which elements of the text seemed salient because of your knowledge of the genre?
What predictions about events did your generic identification of the text lead to (and to what extent did these prove accurate)?
What inferences about people and their motivations did your genre identification give rise to (and how far were these confirmed)?
How and why did your interpretation of the text differ from the interpretation of the same text by other people?
Mode of address
What sort of audience was your text aimed at (and how typical was this of the genre)?
How does the text address your classmates?
What sort of person does it assume they are?
What assumptions have you made about their class, age, gender and ethnicity?
What interests does it assume they have?
What relevance does the text actually have for you?
What knowledge does it take for granted?
To what extent do you resemble the 'ideal reader' that the text seeks to position you as?
Are there any notable shifts in the text's mode of address (and if so, what do they involve)?
What responses does the text seem to expect from your audience?
How open to negotiation is their response (are they invited, instructed or coerced to respond in particular ways)?
Is there any penalty for not responding in the expected ways (think in terms of enjoyment for the audience or consequences for the institution)?
To what extent did people find themselves 'reading against the grain' of the text and the genre?
Which attempts to position your audience in this text do they accept, reject or seek to negotiate (and why)?
How closely aligned is the way in which the text addresses you with the way in which the genre positions you (Kress 1988, 107)?
Relationship to other texts
What intertextual references are there in the text you have created (and to what other texts)?
Generically, which other texts does the text you created resemble most closely?
What key features are shared by these texts?
What major differences do you notice between them?
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